Thank you for visiting our website.
We have developed an innovative strategy for launching and powering a grassroots movement.
We believe that people working together can fix one of the most serious problems of our time, and in the process, demonstrate a way forward for solving many of our other pressing problems.
We often look up to people and institutions to lead us from a distance. But if we want to take back our future, perhaps we ought to stop looking up, and start looking within and around ourselves for solutions.
Importantly, this movement does not depend upon my father (Dr. Colin Campbell), me or any other person or small group of people. It will derive its power from all the passionate people who choose to join it. And this idea is not a diet, program or plan. It is based on a simple fact of Nature equally accessible to everyone.
We hope you will join with us in this effort!