About Us

Our journey began in 2015, when we released the hit documentary film PlantPure Nation, which tells the story of three people on a quest to spread the message of plant-based nutrition, one of the most important health breakthroughs of all time. The film was released in over 100 theaters and is now available on DVD as well as through streaming services including Amazon Prime, iTunes and YouTube.

The film was a hit, but PlantPure was just getting started. With the goal to help more people in the mainstream to experience the benefits of a whole food, plant-based lifestyle, we launched a line of food products and other services promoting plant-based nutrition. Many of our most popular entrees were created right in the Campbell family kitchen. Because real food comes from real people.

Our culinary philosophy is based on the research of Dr. T. Colin Campbell, author of The China Study, who has long maintained that a whole food, plant-based diet is the optimal diet for human health, performance and longevity. However, we aren't purists with our diets. We enjoy a good glass of wine with dinner and a square of dark chocolate after. We are human, after all.

It's impossible to change the world using plant-based nutrition without making plant-based food taste delicious. That's why we crafted our meals after homestyle favorites - dishes people know and love. Our meals are hearty, rich, and crafted to satisfy the taste buds of vegans, vegetarians, omnivores and mac-n-cheese-avores alike.

Our mission is to help people live their best lives while we heal our planet. To accomplish this, we'll be donating 50% of our future profits to organizations building a plant-based world through projects in local communities.

Join us, and take part in our mission to heal the world with plant-based nutrition, at OpenTribe.com, our new social action platform.