What we have seen on the road has vindicated our strategy for a PlantPure nation. This experience has been incredibly uplifting because of all the inspiring people we have met along the way. The passion expressed by these people has underscored for us the potential of a mass movement around this powerful concept of plant-based nutrition. And it has underscored why we need to move away from the old model of communicating this idea through personality-based diet brands.
We need a new strategy to engage millions of people to become the proponents of this message within their families, workplaces and communities. And this is what we will do through our PlantPure Pods. We have developed a concept for a national movement driven by local communities of people, working together in an integrated and transparent way, and supported by an innovative financial engine.
We are drawing near to the ending point of the east coast leg of our tour in Washington DC. We hope you can join us at Lafayette Square in front of the White Hour for a concert (by Driftwood) and a rally. We have a great line-up of speakers for this historic event!
And we hope you can take one last look at our Kickstarter campaign. We are just short of the funding we need to make our goal and need all the help we can get in the last days of the campaign.
Thanks, and hope to see you in DC!
I try not to be overly dramatic in my writing, but I think most of us would agree we live in troubled times. We might define these troubles differently, but most of us have this sense. Most distressing in my view, however, are not the actual problems we face, but our inability to work together to find their solutions.
love our recipes?
BUY OUR COOKBOOK
The PlantPure Nation Cookbook brings our powerful, science-based approach to nutrition from the big screen to your kitchen with some of the same mouthwatering recipes that kick-started the film, promoting the health benefits of a whole food, plant-based diet.