Nelson's 1/4 Update - PlantPure Nation

Nelson's 1/4 Update

by Nelson Campbell January 04, 2019

Nelson's 1/4 Update

I hope that all of you had a wonderful holiday and are getting your New Year off to a good start.  While it’s often hard to come back from vacation, I must admit I am feeling pretty excited about getting 2019 started.

When we embarked on our PlantPure journey, we were motivated by a vision for how we could get the plant-based nutrition message into mainstream society.  This vision recognized that there are certain elements important to enabling dietary change, and that any effective strategy should include all of them.

These elements include inspiring education, affordable and tasty food options, community support, and importantly, the enthusiastic involvement of informed physicians.  Building an organization focused on any one of these elements is hard enough, let alone trying to tackle all of this at once, but tackling all this at once is what we chose to do.  We’ve faced many challenges that sometimes seemed insurmountable, but persevered and now find ourselves on the brink of a groundbreaking opportunity.

We are starting 2019 with the opportunity to fully implement our community campaign model in a single city, working with a large independent physician network.  This is a model that includes all the elements mentioned above, even leading to a strategy for financially incentivizing physicians to utilize a food-as-medicine approach.  Once we get traction in this first city, we will begin scaling this model across the nation through our Healing America Campaign.

We are making final arrangements, and once these are done, I will be able to share more information, so stay tuned!

I hope all of you are well rested and energized for the New Year, and as always, thanks for your continuing support.

Nelson




Nelson Campbell
Nelson Campbell

Author


5 Responses

Matty
Matty

January 18, 2019

This is beyond exciting! Can’t wait to hear more details about this new project! I’ve been whole-food, plant-based for one year and feel wonderful; thank you guys for your hard work spreading this life-saving news!

Louis Danna
Louis Danna

January 18, 2019

Good update Nelson
I will stay tuned!

Yves Homsy
Yves Homsy

January 18, 2019

Hello Nelson and Happy New Year.
I just heard on NPR that 2019 has been branded “The Year of the Vegan”. This is a great time to get physician networks actively involved.
Best of luck in your project and keep us posted.
Yves Homsy, MD

Mary
Mary

January 18, 2019

What wonderful news! It’s hard to not get cynical and frustrated with the slow pace at which this message is spreading. (Not being critical of PlantPure; I’m thinking of general society and medical community.) The model you describe sounds like a winning combination of forces. Well done! I can’t wait for this to catch on and spread like wildfire. Let’s all continue to ‘be the change we wish to see in the world’!

Charlene
Charlene

January 18, 2019

Incentivizing wellness care could be the tipping point in getting validation for the whole plant based movement. We all need actual HEALTHCARE, and doctors need reimbursement, so the current, very profitable, sickness maintenance industry can be shut down and dismantled!

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