Nelson's 11/30 Update

I recently returned from a Jumpstart we supported in a Dominican community in upper Manhattan.  While there, we did some filming, so I had a chance to go out into the community to meet some of its leaders.  What I saw was beautiful and hopeful.  I saw a vibrant, family-centered community endowed with visionary leadership, passion, and promise. 

For example, I met one lady who became involved in her kids’ school out of concern for their education.  She organized the parents of this school, then got involved in another, and another, until she had organized the parents in 43 schools. She is now a powerful leader in her community.  Not only was I impressed by her creative, passionate leadership, but also by her values.  She told me that money meant nothing to her, except for helping to meet her basic needs.  She does not make much money, and most of what she makes, she gives away; loving relationships and community are what give meaning to her life.

Much of what the mainstream media communicates is shallow or even misleading, not necessarily because they get basic facts wrong (which they sometimes do), but because they show us a tiny sliver of reality.  Often, it’s a sliver that they choose to share because they think it’s the most important one, or worse, they are trying to influence what we see as truth. 

But most damaging is this: much of what our mainstream media communicates is divisive, dire and dark.  They fail to show the beauty of our world, and give little sense of why we can be hopeful.  Apparently, the tycoons of our media conglomerates do not think beauty and hope are good for their ratings and bottom lines. 

Yes, we have many dark places in our world, but I see beauty everywhere, and I see great potential for transformative change.  I saw this in the mother who became an educational leader in her community, in a passionate principal of a local high school, in a husband-wife team who have committed decades of service to their community, in a physician healing patients with food as medicine, in a spiritually motivated attorney using business to serve others, and in many of the other wonderful people I met during my recent trip to New York.

I hope you all are having a great day, and perhaps take some time now and then to reflect on what is beautiful in your life, and what is truly important. 

Until next time,



  • Lisa Scott

    Nelson, your words are beautifully written and express what I see over and over again in my city. You are right. Often we don’t see the wonderful things our neighbors do and focus on what’s wrong with the city. We do have so much to be grateful for, Keep up your great work and shine a light on hope.

  • Monika

    Thank you Nelson and the entire team for your courage, devotion and conviction. When one has been blessed with consciousness, love and kindness, the world is transformed before their eyes.

    May you be blessed with a long life and continue to educate humans that paradise, is not somewhere else – ’tis here, now. We are standing in it. Just need the proper lens to see its magnificence.

    Life is what we think and focus on. Change your mind, change your life. Cherish life.


  • Dr. Will Tuttle

    Inspiring words of honesty, with a lot of truth as well. The media conglomerates specialize in fostering negativity and divisiveness, which has been shown to stimulate demand for their advertisers’ products. Thanks Nelson for not just reminding us of all the good news and beautify around us, but also making some good news as well!

  • Laura Jackson

    Nelson, on December 1, I will have been WFPB for two years. Your post, to me, is perfectly timed in that it coincides with a plan I have to present a ‘Dinner and a Movie’ night in the senior building where I live. I’ve decided to present Forks Over Knives followed by a meal sampling in the dining room.

    Since making a big change in my diet, the transformation has been amazing. My neighbors recognize it and comment all the time about my vitality and physical appearance.

    A couple of months ago, I asked to be part of a steering committee paving the way for a Food Co-op in this rural food desert.

    Good things are happening Nelson thanks for your inspiration!

  • Kristen Pfeffer

    I absolutely love plantpure nation and what he mission is. Unfortunately, I feel like it’s another language because I feel stuck not understanding what nutrients I and my family need. I still have the mind frame of animal meat at dinner time and I want to change that. How can I educate myself without spending a fortune having someone teach me? I want to learn more so I can improve my health as well as my beautiful family’s health. Both of my parents were diagnosed with intestinal cancer and my doctor recently suggested that I stay away from animal protein as well as dairy products.
    Any guidance is appreciated.
    I wish all of you at plantpure the best in life always,

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