PlantPure Word of the Day: Whole-Food, Plant-Based (WFPB) Diet

The whole-food, plant-based (WFPB) diet or lifestyle is what we recommend as the optimal diet for human health.

What exactly is the WFPB diet?

  • Consuming plant-based foods in forms as close to their natural state as possible (“whole” foods).
  • Eating a variety of vegetables, fruits, raw nuts and seeds, beans and legumes, and whole grains.
  • Avoiding heavily processed foods, animal products, and added salt, oil, and sugars.

Why eat a whole-food, plant-based diet? Based on many years of research and overwhelming evidence, Dr. T. Colin Campbell reports in his book Whole — Rethinking the Science of Nutrition, “People who adopt a WFPB diet find that most of their health problems were caused or significantly worsened by their old diets and resolve naturally and quickly once the body starts getting the proper fuel.”

Aside from the many benefits for personal health, there are other compelling reasons for adopting and promoting a WFPB diet: to reduce the number of animals subjected to pain and suffering due to factory farming practices and conditions, and to reduce animal agriculture’s large role in degrading the environment through air pollution, water pollution, and deforestation.

Want to know more/do more?

Whether you want to learn more about the WFPB diet or you already follow a WFPB diet, you can find support and resources for sharing the benefits of plant-based nutrition with others, and keep up with what’s going on in PlantPure Nation, including workshops, seminars, and much more, by joining a PlantPure Pod in your town!

Go to and sign up today. Don’t see a Pod near you yet? You can join a Virtual Pod, or even start a Pod yourself.