Race for the Cure: A Closer Look

This video was taken while on tour with the documentary film, PlantPure Nation, in the spring of 2015. It highlights the problem with current cancer research, which is focused on developing pharmaceuticals, and other forms of traditional medical treatment, which leave diet out of the picture altogether.  

Underscoring the problem, Veg News wrote in 2010 about the “buckets for the cure” campaign launched by the fast-food giant KFC. For each bucket sold, 50 cents was donated to the Susan G. Komen Breast Cancer Foundation.   

Similarly, in a blog put out by the Huffington Post, the author points out that “For years, General Mills has churned out pink-lidded containers of yogurt aimed at women, even though, according to the Physicians Committee for Responsible Medicine, the consumption of dairy products increases levels of insulin-like growth factor I (IGF-1) in the bloodstream. High IGF-1 levels have been linked to an increased risk of breast and prostate cancers.”  

The following quote from Dr. T. Colin Campbell, from his article “Controlling Cancer—Isn’t it Time to Try Something New” explains some of the special interests at play in cancer research:

It is no surprise that many medical professionals are reluctant to entertain the idea of actually testing the impact of a whole-food, plant-based diet on volunteer cancer patients. They opt instead to do a human intervention study for yet another new chemotherapy drug, even when the preliminary evidence for a nutritional study is far more impressive. Due to the current structure and research expectations, it may be more challenging to design and conduct a nutrition study than another drug trial. In addition, something else is at stake. Consider this: How much revenue would a nutritional strategy yield when compared to procedures like chemotherapy, radiotherapy and genetic manipulation?

Fortunately, however, other organizations and news sites are promoting the connection between a plant-based diet and cancer. Check out the following articles and organizations for more information:

Huffington Post interview with Dr. Campbell              PCRM

Dr. Mcdougall’s Health and Medical Center               Forks Over Knives

The Kind Life

One Green Planet


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